I’ve just been reading a research paper and I agree on much of what was being said in it. But it took me several times before I managed to read it … why? Simply because the authors style of writing made him come across as an asshole that was just complaining on others in a very condescending way. It was really difficult trying to avoid getting upset and finish the paper.
Lesson learned: if you want to send people a message, avoid sounding like an asshole !!!